Tuesday, 15 July 2014

Pens brought to life in award-winning Amnesty International animation

'Your signature is more powerful than you think' provides the inspiration behind this incredible animation.

Amnesty International is a non-governmental organisation focused on human rights with over 3 million members and supporters around the world. When raising awareness of such issues, animated campaigns can go a long way and this latest offering is something to marvel.
Collaborating with agency TBWA Paris, directed by Onur Senturk and co-produced by Troublemakers.tv and the studio One More, Pens is a full CG film shot in motion capture that epitomises the potential of each signature in the defence of human rights.
Finishing with a message of 'Your signature is more powerful than you think', it's a powerful and now award-winning animation from the organisation. It's easy to see why it was awarded the Bronze Animation Film Craft at this year's Cannes Lions.

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